YBNL CEO, Olamide has revealed the peak reason why he founded his long-term successful record Label, YBNL.
During a conversation with Apple Music, where he discussed his latest album ‘Unruly’, he outlined that he never fancied squandering his money.
You may also like: BET AWARDS 2023: Wetin she sing? -Nigerians as Asake lose Best New International Act to Cameroonian singer, Libianca
According to him, at the peak of his career, people loved his craft which funded him massively. Being afraid to plummet his earning, he decided to reinvest in music by funding YBNL.
His words:
“The world was in love with my stuff, (and) I was grateful for that. But, I also felt it was time to make sure I reinvested in that same thing that was making people love and appreciate me. It used to be just about passion, but I figured it was high time I stepped up, reinvested and made it a proper business.”
“I set up my own record label and started signing artistes because I did not want all that money to just go wasting on ‘ballin’ (having fun). All that money had to go back into the business. That was how the whole thing started.”
Olamide has invested quite enormously in YBNL which has so far reformed the Record Label to be one of the greatest Record Label in Nigeria.
