Hassan Emilio Kabande Laija, popularly known as Peso Pluma, is a Mexican singer who has attained his peak in the music field.
His unique blend of music and a combination of several qualities Marshalled as his style has also earned him an incredible fan base that infuses his streaming numbers.
He is adored globally for his unique genre, as he has bagged several musical awards.
Profile Summary
Real name | Hassan Emilio Kabande Laija |
Nickname | Peso Pluma |
Gender | Male |
Date of birth | 15 June 1999 |
Age | 24 years old (as of 2023) |
Zodiac sign | Gemini |
Place of birth | Guadalajara, Jalisco, Mexico |
Current residence | United States |
Nationality | Mexican-American |
Ethnicity | Mixed |
Religion | Christianity |
Sexuality | Straight |
Height in feet | 5 ft 7 in (1.70 m) |
Weight | 67kg (148 lbs) |
Hair colour | Dark brown |
Eye colour | Brown |
Relationship status | Single |
Profession | Singer, songwriter |
@pesopluma | |
(X) Twitter | @ElPesopLUMA |
@PesoPlumaDobleP | |
Net Worth | $20 million estimated |
Who is Peso Pluma?
Peso Pluma is a Mexican musician who has breached several peaks to attain an enchanting profile in the music world.
His unique blend of several crafts, including his rhythms, also has earned him prominence.
Since debuting in the music field, he has become a superstar.
Early Life
Peso Pluma was born on 15th June 1999 to Hassan Kabande and Rubi Laija, residing in the municipality of Zapopan, Jalisco, Mexico. He grew up with his family and lived up to his childhood until 15 when his musical inspiration sparked.
Aligning with an irresistible force, he started playing Guitar at 15 after learning it thoroughly through YouTube. His musical fascination swerved to songwriting after discovering he could express his feelings through writing. He wrote several songs to the peak, where he started composing, infusing his musical qualities.
Familiar with every star, Pluma revealed that he was ridiculed early in his career, but writing became his therapy.
His words:
“That’s where I’d write how I was feeling, then I realized some stuff would rhyme. I kept practicing and became better with time.”
As of the years of Pluma’s songwriting era, he linked up with his cousin Roberto “Tito” Laija Garcia, known as Tito Double P____a now-established singer who he bonded with in songwriting until they kick-started their musical quest.
Career
In 2020, they released two debut albums comprising Disco en Vivo, released on 21st February 2020, and Disco en Vivo, Vol. 2, released on 4th July 2020.
The records didn’t excel as anticipated, but the Mexican maestro never hesitated to soar to another phase by going solo.
In April 2020, Pluma debuted in the music firm by releasing his debut studio album, Ah y Qué? Which featured 12 tracks and collaborations with El Choforo, Lalo Reyes, and Jorge Morales El Jilguero.
The album’s success led Pluma to publish his live recording with Decreto Real of “Relajado Voy” on streaming platforms on 7th October, marking the first single release.
Proliferating, he released hit singles “Mil Historias” with Hector Rubio and “El Petter” with Decreto Real, which sparked the project he unleashed to the lining of his legacy.
Via consistent effort, Pluma published his second studio album, Efectos Secundarios, released on 19th March 2021. The Incredible album was followed up by the singles “Con Dinero Baila el Perro” and “Lo Que Me Das,” as well as songs with previous incredible names like El Choforo and Hector Rubio.
This time, his streams showcased his qualities as enormous, giving rise to another hit single, “Por Las Noches,” released on the 11th.
Before his career hit the milestone, Pluma exited “El Cartel de los ÁngelesTodo Es Playa” – the record label he was signed to and bagged a brand new deal with Prajin Records under George Prajin. His legacy with the Record label started with the hit song “Spiral,” released on 25 November.
Peak Phase
Soaring in significant influence, he teamed up with Raul Vega on the song “El Belicón.” Pluma and Vega deployed their promotion strategy on the roles of members of a drug cartel, which impacted the song’s music video. This concept made it go viral, attracting locals’ attention to him.
His statistics blew up and continued to verge impact as the track attained attractive status after it was mainly used on TikTok and Instagram. Its music video surpassed over 10 million views on YouTube in just one month and bagged streams on Spotify.
Pluma’s numbers maintained consistency, increasing rapidly, giving rise to his Billboard Hot 100 debut.
The song peaked at number 46 two weeks after its impact.
Extending the view of his legacy, Pluma released “Sembrando“, which was identified as an extended play containing five new songs. His fans inspired the song as he intended to celebrate his fans.
He released another EP credited with solidifying his contribution to the rise of corridos tumbados. He advanced to bond with Tornillos and Polo Gonzales on the song “Sentosa,” which turned out to be a hit song. It extended to another craft, identified as “30 Tiros”, attached to an acoustic corrido structured to his life story.
El Chapo controversy
Pluma also collaborated with Luis R. Conriquez on the song “Siempre Pendientes,” which sparked controversy amid how he glorified drug lord Joaquín “El Chapo” Guzmán.
Linking his songs to controversies and sagas, he released a music video on YouTube where he held rifles in the desert encircled by a large crew. The music video garnered over 2 million views; however, it was deleted from the platform three days later over the saga it caused.
The cancellation didn’t stop him from expanding his cycle as he performed live with an image of El Chapo projected on a screen via his grand. As expected, he received vast criticism from concerned civilians for promoting drug trafficking with his music.
In reaction, Pluma debunked all allegations and ignored pressure going for the with proving himself, which he deployed in an interview in 2023.
His words:
“They tried to smear me there, but [it’s] nothing that cannot be fixed. I kept going forward with my career.”
“I am an artist, and we do nothing more than appear on stage and sing what we write.”
Drug Cartel Saga And Billboard Charts
Rumors of him being linked to the cartel were the peak view of the 2023 media saga. However, Pluma found passion in offensive music, introducing yet another genre, narcocorrido, which comprises ballads committed to marijuana and the illegal drug trade.
Pluma’s song “Siempre Pendientes” debuted in Billboard Hot Latin Songs again after it peaked at number 27, 155 on the Global Excl. U.S., and number 174 on the Global 200.
The track also debuted Pluma’s legacy in Mexico Songs after it debuted at number 9, charting for 20 weeks.
He didn’t entirely stop there as he announced “El Gavilán” as his next project after collaborating with Tony Aguirre. His dominance on Billboard continued after the song became 41 in Hot Latin. He also released “Ando enfocado,” featuring Jaziel Aviles and Codiciado.
His song “AMG” also dominated charts after it climbed to number 10 in the Mexico Songs chart, becoming the singer’s first top-ten hit.
The song continued to attain streaming numbers after it peaked at number 3 in the Mexican Songs chart. Weeks after the influence, the song also dominated Spotify, bagging significant playlists on Spotify.
This was followed up by the premiere of the “Igualito a Mi Apá” music video directed by Miguel. He also announced an incoming music collaboration with Cano on a song titled “PRC.”
As anticipated, “AMG” debuted at number 92 on the Billboard Hot 100 charts, sparking the singer’s first Hot 100 entry. “AMG” continued to dominate the chart as it ascended to number 10 on Hot Latin Songs and debuted at number one on the Mexico Songs chart, introducing him to his first chart-topper.
Tour Debut And More Dominance
His career was already heated, sparking his tour debut, which began on 20th January 2023. he started a nationwide tour at the Camara Sonora in Guadalajara, Jalisco, and concluded it with a Mexican tour at the Palenque ExpoGan in Hermosillo, Sonora.
“PRC” (short for polvo, ruedas y cristal) – a song written about the daily life of a gangster also dominated the charts as the music video starred Cano and Pluma as dealers on the job. It was the first music video uploaded on Pluma’s official YouTube channel. It sparked controversy, and as anticipated, it attained over and gained 10 million views in its first week.
Pluma’s influential name led to various Varied versions of the track’s first line (Me levanto, un baño y luego me pongo a forjar), which went viral on TikTok, aligned with a “dance craze” signature originally performed by Pluma. The music video stirred controversy for influencing children into haggard implications. As expected, “PRC” became Pluma’s second Hot 100 hit after it gathered incredible streaming numbers.
The Mexican maestro also linked up with Junior H and co-released “El Azul,” which boosted his live performance video directed by Johnny Ragr.
His stereo sparked yet another saga as he was credited with working for El Chapo on the song that made headlines as the line “Como el de aquellos botones” became censored by Spotify for promoting drug fentanyl.
Via a massive influence, the song peaked at number 15 in the Mexico Songs chart. This gave rise to Argentine rapper Nicki Nicole remixing “Por Las Noches,” which was a success. Followed by a music video directed by Pepe Garrido, the numbers increased to a new dimension.
Collaboration Era
Pluma has never seized to indulge in controversy, and this manifested in the song remix where he fuelled speculations on Nicole’s breakup with rapper Trueno after the line “Todo lo que yo te di y todo lo que me diste, fue para nada,” went viral. As expected, it charted on several platforms, appearing on the Hot 100.
Another collaboration with Colombian producer Ovy on the Drums titled “El Hechizo” has risen to another hit song that thrust a music video directed by Cristian Aguilar.
Pluma’s concert was forced to halt in León, Guanajuato, and was postponed after the organizers of his concert experienced trauma with the logistics and local permit.
The casualty sparked controversies over how he was pictured for his vast interest in the city, with the craziest number of adolescents in Mexico living in immense poverty.
“Ella Baila Sola” emerged as the track performed by Pluma with the American Hispanic group Eslabon Armado. It was the lead single from their highly anticipated sixth studio album, Desvelado, released on all major streaming platforms.
Pluma, in his influential status, remixed his group’s lead vocalist Pedro Tovar’s song after he previewed the song to him via a phone call.
Another dimension emerged after “Ellafoololla Sola” debuted at number 1 on Latin and Mexico Streaming Songs charts.
It became both artists’ first number-one single on the chart. Fans streamed the song enormously, and it debuted at number 2 on Hot Latin Songs, number 10 on Streaming Songs, and number 26 on the Hot 100, attaining 16 million official streams in the US chart.
“La Bebé” remix also ranked 77 on the Hot 100, surpassing over 6.8 million streams in the United States major music chart. The likes of “AMG,” “PRC,” and Las Noches” also made numbers charting alongside Baila Sola” and “La Bebé.”
Owning his legacy, Pluma has become the only Mexican artist who has recorded the most Hot 100 Spanish-language entries.
To celebrate the incredible run, the singer announced the Doble P Tour across 17 cities in the United States, which became a success.
Becky G again brought out Pluma and performed with him onstage during her set in Coachella 2023.
Performing the likes of “Chanel” and “PRC,” people explored her craft and streamed her songs, resulting in “Ella Baila Sola” peaking at Number One on the daily chart of Spotify’s Top 50 – Global.
Pluma also monopolized and dominated the top 6 Mexico songs chart with five songs in the top 10 hot Latin songs charts.
Adding to his legacy, Pluma made history after Billboard announced that the Mexican maestro attained the first regional Mexican top-ten song in the 64-year history of the Billboard Hot 100 with his song “Ella Baila Sola.” He also extended his record after his hit song ” El Azul” entered the chart and peaked at number 87.
Record Label
As Pluma progressed in his craft, he partnered with Prajin and launched his record label, Double P Records. His influence helped make the record Label a success, signing artists like Tito, Vega, and Jasiel Nuñez as his first signees.
It was all a call for success for his signees as he Aimed to propel their careers inside and outside of Mexico. He was focused on “making union, being grateful, and being humble.”
He embarked on featuring his artists, and Nuñez emerged to be the first artist he featured after collaborating with him on the song “Rosa Pastel.”
Channel and Igualito a mi Apa also debuted at number 88 and 90, infusing his peak in the Billboard Hot 100 history.
Pluma continued to make history, and this time, the success of his hit song “Ella Baila Sola,” which peaked at another number one on the Global 200, making him the first Mexican to attain such dimension thrust an electrifying public performance.
He was invited to perform at the Tonight Show starring Jimmy Fallon, which he killed with an electrifying performance and emerged as the first regional Mexican singer to perform at the concert ever.
‘Ella Biala Sola’ also peaked at number 4 in the Hot 100 while “AMG” attained 7× platinum with 420,000 units. “El Azul” closed the gap with 2× platinum, infusing further his legacy.
Collaboration Era Phase Two
Pluma continued his collaboration success after bonding with Puerto Rican Rapper Eladio Carrión on the song “77”.
The track inflicted about their luxurious lives and having to work abundantly. Its success was followed by the music video directed by Jose Ovi Jimenez, which attained the expected views in twenty-four hours.
Having attained an adored musical and financial status, the Mexican maestro splashed whopping currency of $800k on a 174-m² mansion rea of Puerta De Hierro, Guadalajara.
Continuing his collaborative career, he featured Anuel AA and released a hit song that pulled a peak at his Legends Never Died Tour.
The Mexican musical gem returned to his solo approach and released another single titled ‘Bye’ and released its music video as usual. It bagged streams and views as anticipated.
Génesis Album
Picking a favorable condition, Pluma released his third studio album titled Génesis. Three singles, “Rosa Pastel,” “77,” and “Bye,” released earlier, were attached to it.
A few days after dominating the charts with the newly released album, Pluma released the Album’s deluxe version, which included previously released songs. It became a success as fans streamed it massively.
The newly released album Génesis continued to attain numbers until July 2023, when it peaked at number 3 on the Billboard 200 charts, adding to his reputation. It became his highest-charting and fast-selling regional Mexican album in Billboard history.
He attained another feat after performing at the MTV Video Music Awards and became the first Mexican singer to breach such a dimension.
Cancellation
Away from music and being linked to several sagas involving Cartels, pluma had to cancel his already scheduled show in Tijuana over a series of threats directed at him. They were passed through banners with the initials of the Jalisco New Generation Cartel.
However, he didn’t stop his quest as he released another song titled “La Chamba,” featuring an American singer, Arcángel. He further released the hit single ‘Peligro’ as he intended to promote his 2023 video game Call of Duty: Modern Warfare. He also collaborated with Milo J and released another hit song titled “Una Bala.” Collaboration flew in more often as he also featured Brazilian singer Anitta on the song titled “Bellakeo.” After a long run, he released another hit song titled “Rompe Ia Dompe” featuring Junior H and óscar Maydon, which emerged as his final song of 2023.
Several sources disclosed that Pluma will link up with Jasiel Nunéz to release a collaborative EP in 2024.
As fans await the incoming EP, he released his first song of 2024, “Pixelados,” after collaborating with Luis R for the third time.
He continued his music tour after he was invited to perform at the 2024 Viña del Mar International Song Festival. However, his invitation was slammed for the singer’s culture and reputation with Cartels. Authorities wrote against the invitation, which promoted possible invitation cancellation, which the press has carried to date.
Pluma continued with his solo dominance, releasing a series of hit singles that earned him a place on the Billboard Hot 100 again. This included the dance-pop track “Igual que in Ángel” by Kali Uchis and the ranchera track ” La Intention with Christian Nodal.
2024 (Grammy Award and Girlfriend saga)
2024 foresaw Pluma’s Grammy debut, and as expected, he attained the plaque for the Best Música Mexicana Album (including Tejano), his third studio album, Génesis.
2024 also foresaw Pluma breaking up with his girlfriend, Nicki Nicole after she publicly announced their relationship dissolution on social media. Shortly after, the singer was allegedly caught hanging out with another woman.
Upon the breakup saga, Pluma didn’t hesitate to continue with his career and release hit songs that continued to add to his streaming numbers.
As his songs bagged streams, Pluma announced his second headlining tour titled Éxodo Tour and his incoming fourth studio album Éxodo, which he revealed in an interview with Rolling Stone. Amid this announcement, he was made the first Mexican artist to be on the front cover of Rolling Stone.
Moving on with his fine musical career, he linked up with Tito Doubls P and Joel de la P and released a hit song titled “La People II.” Via his qualities, the song debuted at number 69 on the Billboard Hot 100, adding to his Billboard reputation. He also released another hit song, “Humo,” featuring Chencho Corleone.
Before heading on to deploy an electrifying performance at the 23rd Coachella Valley Music and Art Festival, the Mexican maestro announced his collaboration with Arcángel on the song titled “Peso Completo,” adding that it will be a track in his incoming album, Éxodo and also announced another single titled ‘Durango.
It was all release upon release as several sources disclosed that he also linked up with Junior H and Eslabon Armada after their short clip of an animated image with their song playing in the background went viral. The song was, however later, released later on.
The song was further performed on The Tonight Show, starring Jimmy Fallon alongside Pedro Tovar of Eslabon Armado, which thrilled fans.
Pluma spread his collaboration and led it to the international phase after he linked up with the American Rapper Rich the Kid on the song “Gimme a Second.” He spread it further by inviting the likes of Chino Pacas, Iván Cornejo, Cardi B, and Quavo, who all featured on his incoming album Éxodo.
What is Pluma’s net worth?
Meeting incredible ends with revenues and royalties, Pluma has attained a convincing wealth that has soared his finances to the top.
As of 2024, Pluma’s net worth is estimated to be $20 million, making him extremely rich.
Who is Pluma’s Girlfriend?
Having announced their relationship dissolution on social media, his ex-girlfriend Nicki Nicole has left the press struck and unable to define Pluma’s relationship status so far.
What is Pluma’s weight and height?
Maintaining an excellent shape, Pluma weighs 67 kg, 148 pounds, and stands 5 feet and 7 inches tall.