Afrobeat sensation, Iyanya has expressed his discomfort with the current exorbitant nature of the Nigerian music firm.
He made this disclosure via his Twitter handle where he disclosed the heavy amount of money he squandered while featuring the likes of Kizz Daniel and Davido on his hit song ‘Like’.
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According to his revelation, he outlined that he spent a tally of over 52 million to feature Davido and Kizz Daniel on his hit song ‘like’ while further disclosing that the cheapest tally of currency he has ever spent on collaborations since 2021 is 27 million.
Finalising his utterances, he advised the upcoming artists to keep up with their game as he further cautioned them not to give up.
His words:
“Promoting music has become very expensive, if you are lucky to get a song go viral make you Thank God.”
“The cheapest I have spent on a song since January 2021 is 27m. When I dropped “LIKE” FT Davido and kizz Daniel, we spent 52million, song, Video and promotion. This should not discourage any up and coming artiste, you can do it, all you need it’s consistency.”
Promoting music has become very expensive, if you are lucky to get a song go viral make you Thank God.
— its iyanyaaaaaa 🦁 (@Iyanya) March 27, 2023
Nigerians couldn’t hold their nerves and reacted massively via all the social media platforms.
